ELEVATED ATHLEISURE

And so, the first mini snowfall has arrived, the temperatures have dropped below zero, our woollies are out, and we are adding comfort pieces to our late autumn wardrobes. I have to say, athleisure is the biggest trend of late to which I have taken, as I work mostly from home or from Starbucks. I … More ELEVATED ATHLEISURE

This Season’s Sartorial Staple is a Checked Coat or Blazer

Seeking this year’s trend in outerwear was not hard. The checked trend is ubiquitous around the globe, and considered an autumn staple for this fashion femme! Be they in bright or muted shades, designers such as Alexander Wang, Tory Burch, Chanel and Burberry all featured checks and plaids for autumn/winter 2017. And it’s easy to … More This Season’s Sartorial Staple is a Checked Coat or Blazer

Erdem x H&M Brings the Haute, But Not To Our Hometown

Are you still excited when H&M announces a new designer collab? I’ll admit, I was a little apathetic towards this tried and true tradition of the fast fashion powerhouse. Especially, given the fact that I live in Ottawa, Canada, our stores are not considered flagship locations and therefore receive NO designer merchandise whatsoever on collaborations … More Erdem x H&M Brings the Haute, But Not To Our Hometown

The Volon Ousts Summer’s Cult Gaia bag as Fall’s Staple Accessory

Georgia Tal with Data Silver Croc bag. There’s no denying that the most photographed street style bag of the summer was Cult Gaia’s Gaia’s Ark. Hot on the brand’s heels as we head into fall is Korean accessories brand The Volon. Fashion influencers Aimee Song, Irene Kim, Leandra Cohen and Jeanne Damas have already been … More The Volon Ousts Summer’s Cult Gaia bag as Fall’s Staple Accessory

Fashion Influencers Replace Designers as Go-To Corporate Collaborators

I remember the days when a fashion collaboration meant that H&M had scored a hot haute designer to partner with for a more affordable line the retailer would carry in its flagship locations. The partnership was hyped and the pieces would sell out in a matter of hours only to appear minutes later on Ebay … More Fashion Influencers Replace Designers as Go-To Corporate Collaborators

Covetable Careers | What is Eva Chen’s Job?

She’s a front row staple at fashion weeks and a main feature in Vogue’s street style galleries. She foregoes fashion’s popular resting bitch face in photos and instead opts for a wide smile that showcases her ineffable joie de vivre. Eva Chen’s official job title is Instagram’s head of fashion partnerships – but what exactly … More Covetable Careers | What is Eva Chen’s Job?

Reebok Signs Ariana Grande to Compete with Puma’s New Collab with Selena Gomez

In a stealth marketing manoeuvre, Puma has snagged the most followed celeb on Instagram to hock their latest athletic merchandise. Selena Gomez is the new face of Puma, the German athletic brand. This announcement comes right on the heels of pop superstar Ariana Grande’s announcement of her yearlong partnership with Reebok, joining Gigi Hadid on … More Reebok Signs Ariana Grande to Compete with Puma’s New Collab with Selena Gomez